Aly Wiggs

This was a 16 week project in a group of 5, where we collectively researched the Herron School of Art + Design's admissions process to find and improve key opportunity points.

We started with the question
"HOW MIGHT WE: improve communication regarding the portfolio submission process between Herron Admissions and incoming freshmen in the pre-submission phase of the students’ journey?"

We broke the research up into 3 key phases: Identifying Problems, Facilitating Solutions, and finally Solution Implementation.

This is a sample of my individual case study, designed entirely by myself. The final case study in its entirety is 80 pages. 

To view the full case study, please CLICK HERE.

These are sample pages from CIRCLE Magazine, a hypothetical magazine I created for 23-35 year old women living in the Indianapolis, Indiana area. The name is derived from the iconic Indianapolis Monument Circle to keep its local appeal.

The magazine would track the growing area and feature monthly stories about local restaurants, events, and Indy culture. To also keep the magazine catered specifically to the persona, the magazine would feature articles based on interior design, nutrition, and local fashion trends.

LUNCHLINE
The objective of this project was to create a futuristic food carrier system for The Herron School of Art + Design students. What we ended up with was a pneumatic tubing system with the ability to carry submarine sandwhiches. This is the packaging design for this project.

I worked with a team to develop a cohesive brand (typefaces, color palette, logo etc.) but the design of the package materials, shape, size, patterns, and contents are exclusively my own creations.

California Re-branding
The objective for this project was to create and brand products which would come from "Jefferson State" (a state created from a portion of Northern California looking to become an independent state).

After weeks of research on California's northern counties, I chose to create a natural tooth powder with the depicted package design. I formed the name Natural EnjoyMint under the mother company Red Earth Organics, and created the labels and tags to represent them.

The objective for this project was to create a hypothetical poster to be sent out for the annual Kern Conference. For this particular hypothetical, the featured speaker chosen happened to be Jessica Hische, so the artwork and typography was created (by me) to reflect her style.

These are various infographics designed for the beginning phases of various undergraduate projects.

Here is a sample of some of the more interesting work I was able to create during my time at Belden. These are examples where I was challenged to push the branding limitations while still staying within the corporate brand book.

For example, with a three day deadline I was able to transform the Belden brochure to better reach the millennial populous on college campuses.

While still using the corporate color palette and logo, I was able to work with management and copywriters to scale the text down by two-thirds and arrange icons and imagery in a way that visually represents our programs.

Fostering Awareness of the Community by Engaging Students (FACES) is a program at IUPUI created to provide medical and public health students structured volunteer opportunities to engage with adults experiencing homelessness, allowing for an increased understanding of vulnerable populations and community exposure.

The experience working with this group started as a senior thesis project, where I was working with a small group of students to help this IUPUI student-led organization engage with new volunteers. After interviewing all of the members of the organization and spending time with Indianapolis individuals experiencing homeless, I set out on a mission to help them expand their reach. 

My task was to solidify the organization by building a recognizable branding identity system, and translate that digitally by forming a visual experience on the web. By doing this, the group would be able to reach out to more volunteers looking to find purpose in their medical careers by working with underprivileged individuals from their community. 

Because the project was so short, I have since been dedicated to keeping open those channels of communication after graduation, and volunteering time to help implement the project that I started.

The Dayspring Center
This nonprofit organization is an Indianapolis based non-profit shelter for local families experiencing homelessness. The objective for this project was to work with this local non-profit organization to research, identify problems within the system, and facilitate people-centered solutions to help them achieve their annual funding goals. Our group (comprised of three individuals) met with the board of The Dayspring Center weekly to make sure that they were included in all of the final decision making.

Each group member tackled a different deliverable for the final outcome. My personal deliverable consisted of an ad campaign designed to create awareness for the Indianapolis homeless community and help The Dayspring Center to raise money in order to keep its doors open.

Because of a lack of funding, the ad campaign is designed specifically for social media and equipped with a sheet for successful social campaign guidelines I put together.

These maps demonstrate my ability to gather large amounts of quantitative and qualitative data and form sleek visuals to represent the findings. 

IU Health
After an extensive research period, my group and I were able to meet consistently with a team of representatives from IU HEALTH to determine a route that would best benefit them to reach new healthcare members receiving benefits through an employer for the first time. I was specifically in charge of illustrating this new journey in the form of a map to present to our clients. My group was comprised of 3 senior Visual Communication students from the Herron School of Art + Design.

 

IUPUI Barnes & Nobles User Experience Map
This objective of this project was to use different research methods to obtain data about the user of this experience (retrieving a book from the Barnes & Noble within the downtown IU campus). The data was collected using surveys, Facebook questionnaires, observation, and second-person note taking. This is the experience map created to reflect that data.

The Reach In Project
The objective for this project was to brand a hypothetical non-profit organization dedicated to an issue of choice.

The thesis for this project is as follows: By raising awareness for the raising homeless numbers in Indiana, we can increase donations and volunteers, and decrease negative stereotypes.

The persona being reached: The average man or woman living in Indiana with a disposable income and a possible negative preconception of the homeless population. The people who probably work downtown or come downtown frequently but don’t live in the area or see the problem.

The USP for this organization would be becoming a loud voice for individuals in Indianapolis experiencing homelessness.

California Re-branding
The objective for this project was to create and brand products which would come from "Jefferson State" (a state created from a portion of Northern California looking to become an independent state).

After weeks of research on California's northern counties, I chose to create a natural tooth powder with the depicted package design. I formed the name Natural EnjoyMint under the mother company Red Earth Organics, and created the labels and tags to represent them.